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Export decline, the decline in China's home appliance market shipments
来源: | 作者:electronics-101 | 发布时间: 2016-09-16 | 649 次浏览 | 分享到:
According to iSuppli, due to the global economic slowdown led to the decline in exports, is expected in 2009 Chinese major appliances exports will be reduced by 2.7%. In 2009 China major appliances total shipments are expected to 177 million 500 thousand units in 2008, less than 182 million 400 thousand. Total shipments represent the market trend of the main air conditioner, washing machine, refrigerator and microwave oven.
    According to iSuppli, due to the global economic slowdown led to the decline in exports, is expected in 2009 Chinese major appliances exports will be reduced by 2.7%. In 2009 China major appliances total shipments are expected to 177 million 500 thousand units in 2008, less than 182 million 400 thousand. Total shipments represent the market trend of the main air conditioner, washing machine, refrigerator and microwave oven.
The volume of exports will decline by more than 8.5% in 2008, from 108 million 300 thousand to 99 million 100 thousand.
Due to government subsidies, China domestic market will continue to grow, despite the global economic slowdown. The Ministry of finance China expand a stimulus plan, the rural consumers to buy household appliances price up to reduce 13%. This makes the domestic market to maintain relatively fast pace of growth, although not as well as a few years ago so strong.
China large domestic equipment manufacturers to control the main home appliance market. These are the domestic market the implementation of product differentiation strategy for the export market is the cost oriented. Designed with the new features of the main home appliances to attract consumers, is a major challenge for manufacturers.
These companies are adopting vertical integration strategy to control key parts and equipment, help reduce production costs. Many enterprises have begun to outsource low-end products to contract manufacturers. In order to improve the utilization rate of the equipment, the main supplier of home appliances to expand production capacity.
Due to the non inverter air conditioner market generally lack of innovative and diversified products, major air conditioning companies China are using frequency conversion technology in the development of products.
Due to higher prices, is expected to 2009-2010 China inverter air conditioner market will only moderate growth. China local enterprises in the aspects of product design and market development of inverter air conditioner still weaker. Chip suppliers need to provide for the overall control of variable-speed motor solutions. The key chip major appliances use micro controller (MCU), controlled by Japanese suppliers. Through the establishment of a close partnership between the top and China household appliances enterprises, Japanese suppliers has made in the field of MCU position control. For you to provide semiconductor suppliers electricity, air conditioning is still the most important market. It should also develop greater aviation industry, in order to better promote the whole market.
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