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Impact of the decline in exports, Chinese appliance market shipments declined
来源: | 作者:electronics-101 | 发布时间: 2016-07-12 | 516 次浏览 | 分享到:
According to iSuppli, due to the global economic recession led to the decline in exports, is expected in 2009 China's major exports of home appliances will be reduced by 2.7%. In 2009, the total shipments of China's major home appliances are expected to be 177 million 500 thousand units, less than 182 million 400 thousand units in 2008. Total shipments represent air conditioners, washing machines, refrigerators and microwave ovens, which are major home appliances market trends.
According to iSuppli, due to the global economic recession led to the decline in exports, is expected in 2009 China's major exports of home appliances will be reduced by 2.7%. In 2009, the total shipments of China's major home appliances are expected to be 177 million 500 thousand units, less than 182 million 400 thousand units in 2008. Total shipments represent air conditioners, washing machines, refrigerators and microwave ovens, which are major home appliances market trends.
Exports will drop by 8.5% from 2008 to 99 million 100 thousand from 108 million 300 thousand.
China's domestic market will continue to grow due to the government's subsidy measures, despite the global economic slowdown. China's Ministry of finance has expanded a stimulus program to cut prices for rural consumers by 13%. This measure keeps the domestic market at a fairly rapid pace of growth, even though it is not as strong as it was in previous years.
China's large domestic equipment manufacturers control the main home appliance market. These are the domestic market the implementation of product differentiation strategy for the export market is the cost oriented. It is a major challenge for manufacturers to design the main household appliances which can attract new features of consumers.
These companies are adopting vertical integration strategies to control critical components and equipment, helping to reduce production costs. Many companies have begun to outsource low-end products to contract manufacturers. In order to improve equipment utilization, major home appliance suppliers are reluctant to expand production capacity.
Due to the lack of innovative and diversified products in the non inverter air conditioner market, the main air conditioning enterprises in China are developing products adopting frequency conversion technology.
Due to the high price, it is expected that China's inverter air conditioner market will only grow moderately in the next 2009-2010 years. Chinese local enterprises are still weak in product design and market development of inverter air conditioners. Chip vendors need to provide an overall solution for controlling variable speed motors.  MCU, a key chip used in major home appliances, is controlled by Japanese suppliers.  Through the establishment of a close partnership with China's top home appliance enterprises, Japanese suppliers have gained control in the MCU field. Air conditioning is still the most important market for suppliers of semiconductors to large power companies. Therefore, the development of aviation industry should be more important, so as to better drive the whole city